Owner Statement:My marketing isn’t working! Short answer……. HOW DO YOU KNOW?! You see, there is more to analyzing marketing than just looking at who and what came in the door! The other element is when the marketing worked and the customer called us, did we do a good job getting them to our facility. We could have the best slogan, an unbelievable visual presence, or maybe even the best offers in the country and if we didn’t do a good job when the potential customer called us, they may never make it in the door, AND most Point of Sale (POS) systems wouldn’t track that. In many cases the only tracking is how many customers came in off of this or that marketing venture. Before we get into this article though, let’s quickly talk about what our marketing should do for us. Does our marketing bring vehicles to us? Short answer; NO! Marketing in its most basic sense only makes the phone ring, and then it ... read more