The Automotive Coaching & Training (ACT) Group Coaches

Ray KUNZ - Owner, Senior Automotive Coach, Consultant and Operations Specialist
Owner, Senior Automotive Coach
Consultant & Operations Specialist

Ray Kunz

Contact me: [email protected]

With more than 38 years of experience as a Technician, Service Advisor, Service Manager, General Manager, Automotive Business Owner and now as one of the Premier Automotive Business Coach & Consultant specialists, Ray brings not only a unique skill set to the table, but also a perspective that most simply don't have. It was through these attributes that his company, Ray Kunz Enterprises LLC was born. And looking at the struggles that today's Automotive Businesses face, he conceived, designed and built the Automotive Coaching and Training (ACT) Group.

Ray specializes in training Automotive Owners, Managers and Service Advisors in Internal Procedures, Work Flow, People Management and today's relevant issues! His unique training style provides management assistance through a program of personalized, In-Shop and Phone Support attention. Staying dedicated to helping each achieve the kind of professionalism in business performance and positive change to their businesses has earned Ray the worthy reputation as "The Professional's Professional!"


Kevin Donhoe

KEVIN Donohoe | Automotive Coaching and Training

Contact me: [email protected]

"Our clients are the true hero's of this story! And our purpose is to serve them."

Kevin's automotive story began in 1966 (when he was six years old), and when he discovered the thrill of working on cars and equipment with his neighbor Mr. C. Mr. C. taught Kevin to appreciate how things work, the value of asking questions and the thrill of discovering the answers. By the time Kevin was ten, he was fixing the neighbors’ lawn mower engines, sharpening mower blades and repairing go carts and mini bikes. It didn’t take long for Kevin to realize, even at a young age that he had found his passion!

Kevin studied automotive technology in high school, and while attending the automotive technology program at De Anza College, he knew that he wanted to open his own shop. At the ripe old age of 21 and with some help from family, he and his college roommate bought Richardson’s Automotive Service in downtown San Jose and has never looked back.

It is the mix of creativity, craftsmanship and technology that Kevin finds so appealing about this industry – it is truly his inspiration, and that inspiration continues to this day. 


Doug Henry

DOUG Henry | Automotive Coaching and Training

As a young child Doug knew his future was with automobiles. His passion for watching auto racing and tinkering had him constantly making his bicycle faster, then his go cart faster, and eventually making every car he could get his hands on, faster. After graduating High School, Doug attended Universal Technical Institute (UTI), where he received the highest honors, and with a 4.0 gpa returned home to a job working at a local car dealership. After 7 successful years in the dealership environment, he felt he could do more to better serve the customers and decided to start his own Automotive Repair Facility. Eighteen years later, his passion for racing and repairing cars is only matched by his passion for helping others! Which is why after being a client of RK Enterprises, now The Automotive Coaching & Training Group—The ACT Group for ten years, and experiencing most everything they had to offer, he decided to come aboard to help other Shop owners, just like himself on their journey to success.

And now, Doug Henry, a husband of more than 20 years, a father of 3 teenagers, a never ending seeker of knowledge and the owner of a very successful Automotive Facility, D&K Automotive in Antioch CA has joined the coaching & training side of the automotive industry and—The ACT Group!!


Ryan Tunison

Ryan Tunison | Automotive Coaching and Training

Being an Automotive Business owner himself, Ryan Tunison brings a unique and fresh perspective to The Automotive Coaching & Training (ACT) Group and all of his clients. His talents in communication and customer service have been honed razor sharp throughout his years at the service counter of his own shop. To sharpen his talents, Ryan took on the task of writing Temporary Service, building his skill set and education in many other facilities while filling a need within the industry.

Ryan understands the difficult demands every business owner faces daily, and has helped develop programs to combat today’s varied issues. From poor economic situations, and employee development, Ryan has proven time and time again that he has what it takes to be successful in today’s automotive environment. While working almost 2 full-time jobs, Coaching & Training and his own Automotive Business, Ryan still finds the time to be a great husband and father of two sons, now that’s dedication!


Dave Kusa

Dave Kusa | Automotive Coaching and Training

Dave Kusa, owner of Autotrend Diagnostics, has over 34 years of experience in the automotive service aftermarket. After graduating from De Anza College Automotive Technology Program in Cupertino, Ca in 1984 he began working as a Diagnostic Technician, Shop Foreman, and Service Advisor. Dave accepted a position at Autotrend Diagnostics in 2000, and became the shop owner in 2001. He, his wife Judy, and daughters Katie and Kristi, continue to run Autotrend as a family business.

After training with many of the best automotive business trainers, Dave hired Ray Kunz of the Automotive Coaching and Training Group to continue his education and move Autotrend Diagnostics to the next level. Dave is also very involved in the industry. He has worked with the Automotive Service Association (ASA) on the Mechanical Operations Committee, currently services as the chair of the Automotive Service Councils of California’s (ASCCA) Government Relations Committee and recently completed his term as the 2017 ASCCA State President.

Dave believes now, more than ever, industry involvement, ongoing technical, and shop management training and education are critical to the continued success and growth of anyone in the automotive aftermarket industry, especially now as automotive technology is changing at a rapid pace.

Dave's words to live by are “adapt or become obsolete”.


Xavier Estrada

Xavier Estrada | Automotive Coaching and Training

Xavier is our media marketing expert primarily focusing on organic methods, but don’t let that title fool you from his history in the field. Having been passionate about anything automotive since a kid, Xavier has revolved his entire career around the automotive industry in different disciplines. Early on he worked on vehicles while in high school as a self employed detailer, became a technician while studying psychology in college, and later became an administrator for a manufacture. He picked up his media skills first as a hobby then translated his skill set for auto repair businesses as a way to market them.

With the complexities and ever changing landscape of Google, SEO, and integration of technology in society, it is vital for businesses to be on top of this now more than ever in order to succeed.