EGO….The Business Killer Before everyone starts jumping into their E mails and sending me hate letters, let me explain. You see I understand that it takes an Ego (sometimes a large one) to do what ALL Automotive Professionals do. From Owners to Managers, Service Staff to Techs, every aspect of the automotive business needs some ego to be good at what we do! Because without Ego’s, in most cases, you’ll also find a lack of confidence, and it takes HUGE amounts of confidence to perform any one of the above mentioned positions. That being said, there is also a dangerous business side to these Ego’s as well. Egos can and do create problems within Owners and Managers; too much Ego can lead to arrogance and arrogance within the management of people generally isn’t a good thing. Arrogant types of people generally find themselves replacing employees regularly. This is what we refer to as the “do i ... read more