The Advantages to YourSilent Salesman As automotive professionals we all understand that maintaining a vehicle is the most important part of its ownership. Maintaining a vehicle is the single biggest way to protect the investment available. We also know that it is the most forgotten item from the customers stand point, and is usually the last thing they want to buy. Since there is always so much pushback in maintaining their vehicle because they don’t see the value we thought we would discuss how to add value to maintaining their vehicle in this month’s column. Most of us spend a large sum of money for repair information access and are not using the information access tools to their potentials. Most information systems have information you can use to be your “silent salesman”. Silent salesman you say? I don’t have a silent salesman! If you own a computer based Information system, you do, you just may not be using it f ... read more