About Us
About the Automotive Coaching & Training (ACT) GroupACT was conceived and developed by Ray Kunz Enterprises, LLC. Ray has professionally coached & trained automotive facility Owners, Managers and Service Advisors alike for over 20 years! It is through this understanding of the automotive industry as well as his dedication to making the industry a better place to work and make a living, that the ACT Group was formed.
The ACT Group is a company built on the experiences of many years in nothing but the automotive field. In fact, most of the ACT Group coaches are specifically automotive trained and have come up through the ranks as Technicians, Service Writers, Managers, General Managers and Owners of automotive facilities. It is through those experiences as well as the experiences working in literally hundreds of facilities across the country that we provide a useful, current and relevant skill set to move your business forward.
The ACT Groups primary focuses are with the coaching and training of the Service staff, Owners and Managers both individually or as a Team! We work with Service Advisors to become better communicators while building lasting relationships with their customers. It is within the relationships that trust is built and as such sales become easier! We work with the Owners and Managers to understand numbers, where those numbers should be as well as better communications within the business (the employees)!
Whether we are training via phone, webinar or in-person we have programs to fit your needs! And because we believe that if we are doing our job you will want to stay, there are NO CONTRACTS! Collectively we are able to build a more cohesive business that sells and retains more money while delivering a better customer experience every time!
Whether it is Owner, Manager, group or individual Service Advisor training the ACT Group is laser focused on you achieving your goals because we are “Committed to your Success”.


MISSION STATEMENT
It is our mission to interactively enhance cutting-edge “outside the box” thinking so that we can deliver the kind of results to the bottom line that our clients expect and deserve!
IMPORTANT TO NOTE
I want to address something we've seen come up far too often with business owners. Over the last couple of years, we've seen a few cases where necessary changers were delayed. The signs and data were there! The conversations had already started but action was postponed with the hope that things would improve on their own.
In these situations, the delay didn't come from lack of awareness - it came from trust. Employees may be good people, they may be loyal, but that doesn't mean they're the right people for the role the business needs right now. That's a hard reality of leadership.
Waiting too long to make changes can put you in a position where your options become limited, or where it's simply too late to correct issues that could have been addressed earlier.
We are not running a hobby. We are running a company. Companies require clear decisions, timely adjustments, and accountability. Hope is not a strategy. Action Is.
If something in your business isn't working - whether it's systems, leadership, structure, finances, or performance - the best time to address it was yesterday. The second-best time is now.
Our role as coaches and advisors is to help you identify what needs to change and support you in making those changes before problems turn into crises. Don't wait until you're forced to act. Choose to act while you still have control.
Let's stay proactive, focused, and committed to building businesses that are strong, healthy, and sustainable.
The Entire ACT Team is Here To Help!